Reflective Account of the Learning Process

Question: Write about theReflective Account of the Learning Process. Answer: Introduction The learning experience that I have gained in this course and throughout the program has been extremely beneficial for me and this experience will help me grow in my career. The learning process has been based on self learning and this aspect of learning will ensure that I can continue with my learning (Lifelong learning) even after the completion of my course. I was definitely helped with the learning process but this module has focussed mainly on self learning. I have done a literature review and this has been done based on self learning. I had to research for articles and then analyse those articles. This has been helpful in understanding the depth of the subject. While critiquing the articles I could understand the depth of the subject. Opinion on the Learning experience I had focussed on social media in business promotions and this is definitely one of the topics which is of relevance in the current business scenario. There has been a paradigm shift in the current promotional mix and the traditional media is being gradually replaced by the social media. I could understand how the social media can actually target customers much more effectively and efficiently and the penetration of the social media is much more than that of traditional media. Further, I could also understand that though Social media is much hyped about still there is the need for traditional media. Value of the Experience While doing these assignments I could learn how to search for relevant materials and further i learnt how to streamline the search. Initially I was overwhelmed with the amount of data that i had collected for the assignments but I needed to reduce the volume so as to ensure that I can work with relevant information. I learnt how to scrutinise data so as to ensure that I work with only that much information which is required for my specific task. Further these assignments also sharpened my analytical skills as I had to analyse the literature that I had collected and not describe it. I had to look for gaps that were there in the literature and thus my analytical skills have been sharpened. Observation from the Research After, the literature review I have also done the proposal for the business research. Research is at the core of any business and in this competitive business environment any business which fails to innovate loses out in the competition. Further, for ensuring that the business can adapt according to the changing customer needs business research is essential. In this course I have conducted the business research in order to understand the effectiveness of the use of social media for business promotions. The literature that I have reviewed earlier has provided me with the gaps which I could further investigate through my research Importance of theLearning The research has provided me the skills that would be beneficial for me in the future. I have understood how to identify a business problem and then how to investigate the same. Further, I have understood how to conduct a qualitative and quantitative research. Sampling is an essential part of the research process and I have understood how to effectively select a sample size in order to ensure that the research results can be valid and reliable. I have also been capable of learning SPSS which will help me in conducting statistical analysis. The research generates data but this data would mean nothing if it is not analysed properly and for this I have learnt how to use SPSS so as to provide meaningful and statistical interpretation to the data that has been collected. Further, I have also learnt the use of Nvivo which helps in coding qualitative data and therefore provide meaningful interpretation to the same. The learning from this course and program has been extremely beneficial for me for my future endeavours. I plan to get into a managerial position in my career and the knowledge that I have gained from here would definitely be applicable in my career. I would be capable of understanding the business problem and then investigate the same so as to solve the business problem. The research project that has been conducted by me would add to my experiences in my bio-data and this would definitely provide me with the edge in the competitive job market. Business Research and Learning Curve I would also like to illustrate the course and the program has also been effective for my life in general. This course has helped me in learning by myself and this will be beneficial throughout my life. Lifelong learning is essential and I have learnt how to focus on self learning. I have also learnt about time management and teamwork. These are essential qualities that would help me throughout my life and these would also help me in my career. I have also learnt a lot about different cultures as we had a cross-cultural group and this has helped me in understanding the various cultures and how cultural differences can be important to be considered while communicating. This will help me in my career as the modern day business has a global context and therefore I would be capable of working with cross cultural and virtual teams. Conclusion I have also understood that procrastination is a serious problem and this is one area which this course has taught me. This is an area which I have worked upon and ensured that I do not keep things for the last moment and this is an area which would help me in my career and also in my life in general. The course and the program has been extremely beneficial for me and the learning that I have got from this course would definitely enhance my career and my life. I am extremely thankful to the University for providing me with a rich learning experience and this experience would enhance the overall quality of my life and my career.