Pentadic Criticism The Five Elements, Act, Agency, Agent - 1650 Words

Pentadic Criticism: The Five Elements, Act, Agency, Agent (Essay Sample) Content: NameLecturerCourseDatePentadic CriticismChosen Ad: PepsiCommercialIn this Pepsi commercial, a Caucasian boy approaches a Chinese temple to be accepted as a follower. He knocks on the door, and it is immediately opened by an old Chinese monk. The boy faces hardships of kung fu while mastering the art in training. A time comes for being tested, and he fails the trial. Shifu, the wise old monk, shakes his head in discontent. The young boy disappointed with his performances, mourns for his loss. Eventually, he is shown to have grown up and mastered the art successfully. He is shown flying in the air kicking a wooden log and cement sheets into debris. The old man with other monks picks up a Pepsi soda and drinks to celebrate a new elevated member. However, he realizes that there is one more thing to do to become a fully time-honored member of the temple. He notices a symbol on the forehead of every monk and completes his inauguration by smashing his head onto the upright can of the soda. The advertisement ends with the monks celebrating their newest member while the Pepsi slogan Ask for more  is displayed. This paper discusses a pentadic analysis of the Pepsi commercial to decipher its meaning in a sub-conscious and conscious level of rhetoric.ArtifactThe advertisement of the Chinese monk that is themed as the Pepsi-cola commercial was a move by the soda company to restore its image to customers. The advertisement came at a time when the government was putting measures to reduce the obesity rate in the country. Through the commercial, the Pepsi soda company uses tactics that make Americans and the world believe the product is healthy and good to consume. A soft, eastern music style plays throughout the commercial adding believability and tranquility to the setting of the commercial.MethodI will draw on the pentadic technique to scrutinize the Pepsi-cola commercial anchored in Kenneth Burkes dramatism theory. The theory focuses on the analysis of the inspiration of human beings through the terms derived from the drama study. Dramatism sticks to a pair of the hypothesis that verbal communication amount to action and not motion and those images are represented in a similar way to the audience. Rhetoric has the capability to illustrate the manner that situations are perceived and, therefore, provide clues of the motives behind the actions.To create a pentadic analysis of the Pepsi commercial, I must first identify the five key components of the artifact that is derived from the pentad  concept. It highlights the drive or motive behind the advertisements contents. These elements are the act, agent, agency, scene, and the purpose. The act is the what that happens in the artifact, and the agent is the who that is involved in the said acts. The how the things are conveyed is the agency while the scene is the where the acts are taking place. Lastly, the purpose is the why the acts are occurring and what their relevance is.I will then discover the dominating elements within the artifact that are the central thing that the whole thing happens. The terms will shed light as to the aspects that are paramount to the rhetor. The paramount ratio within the five elements will then be highlighted to reveal the general subject matter of the piece. The significance of the ratio is to reveal the paramount message that lies within the artifact and for this case, the Chinese advertisement.AnalysisThe foremost step in this analysis is to determine where the five elements, act, agency, agent, scene, and purpose lie in the artifact. The prevalence of the elements varies within the artifact depending with how powerful they are. The stronger elements will certainly be more evident and have reference to the artifact that is the advertisement. On the other hand, the other elements are eluded less frequently.The act in the commercial advertisement is the martial arts training followed by the test to be approved. The boy is seen t o immediately start the induction into the ways of the temple by being trained the art of kung fu. The setting of the Chinese temple is portrayed to have constant martial arts activities but the commercial concentrates on the training of the young Caucasian boy. The target audience of the advertisement is made to believe on the breakthrough of life when the boy eventually masters that art.The agent element in the commercial is the most prevalent. The agent is the boy and the old master. Right from the beginning of the advert to the end, the commercial mostly revolves around the boy. The use of the old monk signifies wisdom since the old are viewed in high esteem in the Chinese culture. They are also honest and the most trusted. This character therefore, shows that the soda brand can be trusted. Its interesting to note that the boy is not an Asian. Thus, the commercial effectively targets a broad audience. The fact that the prime character is an American relates the commercial better to the audience through the mix-up of cultures.The agency is the martial arts training to become a monk. The boy has the intentions to become a monk and true to his ambition, he eventually becomes one. However, the elevation to be a member of the temple does not come easily to the boy. The commercial portrays a message that some things in life are worth fighting for because they are worth it. It reveals that by taking a Pepsi soda its worth it owing to the benefits that come after.The scene of the artifact is at the Buddhist temple and possibly the Shaolin. The whole advertisement is centered to this particular setting. The monks have practiced the kung fu art for more than 1,500 years and are known to reside at the temple. It makes sense to have the setting there because they are involved. The culture at the temple is extraordinarily religious devout and disciplined. Pepsi displays the setting of the advertisement because the place is held with high esteem and honor in China to es tablish trustworthiness with the addressees.Lastly, the purpose element of the commercial is the satisfaction that comes with the identification with the Chinese monks as well as the wuxia genre. This makes Pepsi to be seen as the icon that identifies the Chinese monks and their whole population in general. The slogan Ask for more  sums the intentions of the commercial as to already have established its credibility and now convinces the audience that is reliable and so should they. The celebration at the end signifies satisfaction also that comes by drinking the Pepsi soda. The audie...

The Sustainable Development Is Defined By The Brundtland...

1. Introduction/Background Sustainable development is defined by the Brundtland Report as â€Å"development which meets the needs of the present without compromising the ability of future generation to meet their own needs. (World Commission on Environment and Development). The Gross National Product (GNP) measures the economic activities and production of every country. As the GNP of a country tends to rise so does its resource consumption. Industrialized nations consume more energy per capita than third world countries, as the energy is needed in every economical aspect: business, manufacturing, transportation, agriculture, and architecture. United States of America and Canada and other developed nations have increased exponentially their resource consumption as their per capita income grows. But Japan is an exception because as the country ´s per capita income increased their resource consumption did not, therefore, is possible for a society to increase its economic levels without consuming more energy (Kim and Rigdon). Sustainability is all about permitting a society to satisfy its needs, but letting the â€Å"natural system keep a level that permits its recuperation† (Hui). As Brundtland expresses in the document Our Common Future â€Å"environmental degradation, first seen as mainly a problem of the rich nations and a side effect of industrial wealth, has become a survival issue for developing nations.† (World Commission on Environment and Development). 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A Comparison of The death of a hired man and Out, Out- by...

A Comparison of The death of a hired man and Out, Out- by Robert Frost Robert frost was born in Vermont in 1874 and died in 1963. Robert Frost was a farmer and lived in Vermont, USA. Both poems The death of a hired man and Out, Out- are set on a farm in Vermont which is probably because of where Robert Frost lived and worked. I will know begin to discuss the similarities. As I said previously both poems are set in a farm enviroment. The poem The death of a hired man is probably set in winter so there would not be a lot of work to be done therefore Warren; the owner of the farm would not need to hire any workers because he would be able to do the work himself. The poem ?Out, Out is set in summer therefore there would†¦show more content†¦Also, in both poems, I think that there is a realisation of the inevitable. In ?The death of a hired man? it?s when Silas goes to the one place that he can call home; Warren and Mary?s farm, but even in his death Silas is still a very proud man. ?He wouldn?t let me put him on the lounge.? This means that Silas would rather sit on the floor than on a couch, as this is just how he is. The realisation in ?Out, Out-? is when the boy realised that he was losing too much blood and soon would die. ?Then the boy saw all-?. I will now begin to discuss the differences between the two poems. My first difference is that Silas is a very old man and has lived a full life and his death is very peaceful and expected but in ?Out, Out-? the young boys death is very violent and unexpected. One moment the boys working and all is OK, the next he?s without a hand and losing blood rapidly. I think that in the first poem the poet is trying to tell us that death will come to us all, eventually but in ?Out, Out-? 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Reflective Account of the Learning Process

Question: Write about theReflective Account of the Learning Process. Answer: Introduction The learning experience that I have gained in this course and throughout the program has been extremely beneficial for me and this experience will help me grow in my career. The learning process has been based on self learning and this aspect of learning will ensure that I can continue with my learning (Lifelong learning) even after the completion of my course. I was definitely helped with the learning process but this module has focussed mainly on self learning. I have done a literature review and this has been done based on self learning. I had to research for articles and then analyse those articles. This has been helpful in understanding the depth of the subject. While critiquing the articles I could understand the depth of the subject. Opinion on the Learning experience I had focussed on social media in business promotions and this is definitely one of the topics which is of relevance in the current business scenario. There has been a paradigm shift in the current promotional mix and the traditional media is being gradually replaced by the social media. I could understand how the social media can actually target customers much more effectively and efficiently and the penetration of the social media is much more than that of traditional media. Further, I could also understand that though Social media is much hyped about still there is the need for traditional media. Value of the Experience While doing these assignments I could learn how to search for relevant materials and further i learnt how to streamline the search. Initially I was overwhelmed with the amount of data that i had collected for the assignments but I needed to reduce the volume so as to ensure that I can work with relevant information. I learnt how to scrutinise data so as to ensure that I work with only that much information which is required for my specific task. Further these assignments also sharpened my analytical skills as I had to analyse the literature that I had collected and not describe it. I had to look for gaps that were there in the literature and thus my analytical skills have been sharpened. Observation from the Research After, the literature review I have also done the proposal for the business research. Research is at the core of any business and in this competitive business environment any business which fails to innovate loses out in the competition. Further, for ensuring that the business can adapt according to the changing customer needs business research is essential. In this course I have conducted the business research in order to understand the effectiveness of the use of social media for business promotions. The literature that I have reviewed earlier has provided me with the gaps which I could further investigate through my research Importance of theLearning The research has provided me the skills that would be beneficial for me in the future. I have understood how to identify a business problem and then how to investigate the same. Further, I have understood how to conduct a qualitative and quantitative research. Sampling is an essential part of the research process and I have understood how to effectively select a sample size in order to ensure that the research results can be valid and reliable. I have also been capable of learning SPSS which will help me in conducting statistical analysis. The research generates data but this data would mean nothing if it is not analysed properly and for this I have learnt how to use SPSS so as to provide meaningful and statistical interpretation to the data that has been collected. Further, I have also learnt the use of Nvivo which helps in coding qualitative data and therefore provide meaningful interpretation to the same. The learning from this course and program has been extremely beneficial for me for my future endeavours. I plan to get into a managerial position in my career and the knowledge that I have gained from here would definitely be applicable in my career. I would be capable of understanding the business problem and then investigate the same so as to solve the business problem. The research project that has been conducted by me would add to my experiences in my bio-data and this would definitely provide me with the edge in the competitive job market. Business Research and Learning Curve I would also like to illustrate the course and the program has also been effective for my life in general. This course has helped me in learning by myself and this will be beneficial throughout my life. Lifelong learning is essential and I have learnt how to focus on self learning. I have also learnt about time management and teamwork. These are essential qualities that would help me throughout my life and these would also help me in my career. I have also learnt a lot about different cultures as we had a cross-cultural group and this has helped me in understanding the various cultures and how cultural differences can be important to be considered while communicating. This will help me in my career as the modern day business has a global context and therefore I would be capable of working with cross cultural and virtual teams. Conclusion I have also understood that procrastination is a serious problem and this is one area which this course has taught me. This is an area which I have worked upon and ensured that I do not keep things for the last moment and this is an area which would help me in my career and also in my life in general. The course and the program has been extremely beneficial for me and the learning that I have got from this course would definitely enhance my career and my life. I am extremely thankful to the University for providing me with a rich learning experience and this experience would enhance the overall quality of my life and my career.